Andy Woodruff
I build products I believe in. Right now that's self-sovereign identity — I'm Executive Director of the Open Commercial Media Ecosystem, working toward 100 million DIDs by 2034.
The identity layer is the substrate everything digital is built on. When life went digital, the most fundamental human asset — being a recognizable person — quietly became a permissioned service. 100 million DIDs is the tipping point: below it the work is fringe, above it network effects carry the next billion.
01 Predictions
- Transition to a New World View
By 2050 the rules of the game change — AI, clean-energy commoditization, and bioengineering converge into a New Enlightenment.
- Generative AI Social Media Accounts
Autonomous-agent social media accounts will be indistinguishable from human accounts by July 31, 2025.
02 Ideas
- From Produced by Hand to Produced by Machine
Hamming wrote in the industrial era that machines rarely produce the same product as hands did. The same is now true of LLMs and knowledge work — and the winning move is to redesign the process, not just speed it up. Here's what the Product Owner role looks like from first principles in an AI-native org.
- I Shipped an MCP Server for Madison Endurance Athletes
A FastMCP server that joins race discovery, NWS weather, and group rides into one slash-command surface — built as a portfolio piece for the FastMCP team, with two design moves I want to be known for.
- Become a Force Multiplier Today
AI amplifies your judgment — good or bad. Here's why building better habits is the real unlock.
- What Does a Product Owner Look Like in the Age of AI?
In the AI age, the Product Owner is the king of context — and the king of context doesn't just collect, they govern.
03 Newsletter
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