Andy Woodruff
I build products people actually own. When you buy something, no third party should be able to take it back, change the terms, or make you ask permission to use it. Most of what we "own" digitally fails that test. I work on the things that pass it.
Most recently that meant self-sovereign identity: I was founding Executive Director of the Open Commercial Media Ecosystem (2025–2026), a creator-governed alternative to platform lock-in, working toward 100 million DIDs by 2034. The mission didn't change when the title did. Ownership, agency, and trust are the constant; the product is whatever serves them next.
Before that: 8 years shipping product across hardware and software — BSME → software developer → Product Owner → PM. PMP. I build with AI agents daily.
01 Products
Engram
Type a topic. Get a course and cards.
A calm macOS learning app. Type a topic and Engram researches it from real web sources, teaches it as a short course, and turns each lesson's self-check into spaced-repetition flashcards.
02 Ideas
- Why Programming Language?
If no one reads or writes code anymore, why is it still built for humans to read and write?
- Headless vs Screens
The tech is ready for a world where our agents do the clicking, but society will take years longer to get there.
- Why I'm Building Trellis Fieldbook
A wedding planner's AI assistant kept forgetting its own name. Planners already pay for AI tools. What they need is one they own.
- AI Coping Is Spreading Like Wildfire
The people telling you to ban AI are easy to spot. The friendly expert who mixes real facts with a settled-sounding dismissal is the one to watch.
03 Newsletter
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