Why I'm Building Trellis Fieldbook
This summer I was floating on a lake for the Fourth of July with a friend, talking about how work was going. She’s a wedding planner, and she had started using AI to grow her business. She bought a prompt pack, and was beaming describing how she had set up an assistant, and even gave it a name.
The problem was, the name was just built into the prompt, and the AI sometimes forgot it. It often forgot who it was, what it was doing, which couple it was working for.
I told her I could build her something 10x better. Then it clicked. She wasn’t building her own AI tools. She was paying for them. Planners already want this. What they have today is a band-aid stretched over half a dozen apps that don’t talk to each other.
While AI has made it easy to build something, it hasn’t made it easier to build the right thing. I’ve been building products for over 16 years now, and in the last two years I’ve built more than 20 AI tools of my own. That taught me where AI shines and where it needs a guiding hand.
So I’m building Trellis Fieldbook. It takes the boring work off a planner’s plate: meeting notes, action items, client PDFs. That leaves more time for the couple, the venue, and the flowers.
And she owns it. Pay once, and it runs on her own laptop forever. No subscription that jumps 30% in the middle of wedding season. No client conversations sitting on someone else’s server.
Trellis Fieldbook launches soon. A limited number of copies will sell at a founders price before it goes up. Join the no-obligation waitlist at trellisfieldbook.com.