About
I'm a product leader and builder. From 2025 to 2026 I was founding Executive Director of the Open Commercial Media Ecosystem (OCME), a member-governed alternative to gatekeeper-controlled creator platforms. I stepped down in July 2026 and handed it to its next leadership, which is what a healthy ecosystem is supposed to survive.
Background: BS Mechanical Engineering, PMP. I came up through engineering, product management, and smart-contract development before going full-time on OCME in August 2025.
What I'm good at: turning ambiguous problems into shipped products, leading cross-functional teams, and translating between engineering, business, and users.
What I care about: ownership, agency, and trust. When you buy something, your access should be irrevocable. You should be able to act, choose, and exit without a third party's permission. And the deal should be what it says it is, nothing material hidden. Self-sovereign identity is the best current tool for all three, and OCME was one expression of it, not the last. The operator habits underneath (clear specs, tight feedback loops, shipping) travel to any product.
Elsewhere
- Newsletter: The Shifting Current
- OCME: ocmeco.org
- X: @WoodruffAndy
- Email: andy@ocmeco.org