The Dichotomy of Content
There is an inherent tension and duality between personalized content and mass market. We hear a lot about AI enabling hyper-personalized content that individuals love and crave, but we also know that humans are inherently social creatures. We strongly resonate with community and engaging with content that our friends, peers, and other people online are also engaging with.
There is perhaps a balance to be found between personalized, sycophantic content and mass appeal, mass market content. A potential bridge to this comes with the scale of the internet. With 8 billion people on the planet, there exists four to five other people who strongly resonate with the exact hyper-specialized niche that you care about. A community of four or five people could be sufficient for some.
If we broaden even slightly from a hyper-specific niche, you easily reach a group of 50 to 100. AI will eliminate the language barrier, enabling your online community to contain any person connected to the internet.